Designed specifically for small business owners and aspiring entrepreneurs looking to carve their niche in a competitive market, this session provides practical insights and actionable strategies that can be immediately applied to business.
This webinar is great for the business owner who wants to look at marketing from a wholistic standpoint to not only understand the basics, but to diver deeper into additional concepts focused on business growth and awareness.
Topics we’ll cover include:
- Basic tasks and footprints
- SEO vs. Google’s Helpful Content Creator
- Personalized, targeted and interactive content
- Digital marketing trends (AI, email, social media, video)
- Sponsorships, advertising and in-person events
Presented by: Melissa Harrison
As CEO at Allee Creative, Melissa Harrison has been a leader in the content marketing space for two decades. With a solid background in content production and publication management, her niche is in omni-channel marketing and comprehensive content strategy development. Melissa leads marketing strategies for brands across the globe through creation, curation, content execution and metrics analysis. Melissa was recently named a Notable Marketing Leader by Twin Cities Business and has received numerous recognitions and accolades throughout her career. Melissa’s notable clients of record include 3M Littmann Stethoscopes, YMCA, SPR Therapeutics, Capella University, Minnesota State Bar Association, Therapixel, Endeavor Air, Optum and Lifetouch. In addition to leading Allee Creative, she is a mother of four, an active volunteer in her community and a lover of books.
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SCORE Twin Cities
There’s no fee for most of these workshops, however, your tax deductible donation would be most welcome. As a 501 (c) 3 nonprofit with all services delivered on a volunteer basis, we rely on the support of our donors to continue delivering great value to the community. Thank you. Donate Now
